Digital Consulting Service for PandoraMall
Digital Consulting Service for PandoraMall
Background
PandoraMall is an online mystery box app with the core team located in the Philippines. Via the referral from the Alibaba Cloud team, our Founder, Ivan Chong, got in touch with the CEO of PandoraMall.
After the initial discussion and communication, the CEO of PandoraMall purchased an 8-hour IT / Digital Consulting Package (Online) as well as a 1-month Monthly Management Package (Remote), hoping Ivan can help training the local team and provide strategy advisory in implementation of different marketing campaigns.
Needs from Client
The CEO of PandoraMall has just launched his online mystery box business in the Philippines. With a core team of 5, he expressed the following urgent needs during this stage of company's rapid expansion:
Firstly, he needs our help to equip the existing core team members on social media content creation, social media channels management, and ads placement.
Secondly, he needs our help on tools recommendation and integration, so that the team can communicate efficiently, and the digital assets (like social media design materials) can be optimally managed.
Thirdly, he needs our help on strategy advisory, not only on overall branding enhancement, but also team management and task prioritization to catch up with the upcoming marketing campaigns on various social media channels.
Solutions and Services Offered
- Website Landing Page Redesign - Incorporation of Videos and Testimonials
- Mobile App Review - Increased user-experience
- Social Media Channel Management - Tools Recommendation (Metricool, AACIO)
- Testimonials Management - Tools Integration and Recommendation; Strategy Advisory
- Provided advisory before publishing every social media graphic design and text
- Affiliate Outreach Strategy Advisory - Tools Recommendation (LinkedIn, Phantombuster)
- Ads placement on Meta and review of Ads campaigns' effectiveness
- Scheduled training via online calls for skill enabalement of local team member to master Ads placement
- Scheduled weekly calls (3 times a week) with CEO on strategy advisory
Website
Testimonial from PandoraMall
Summary
Along the one month of consulting and remote management, our Founder Ivan Chong helped the CEO of PandoraMall to accomplish the following:
1) Enhanced existing social media channels and content strategy of each channel
2) Hands-on tools integration to enable smooth day-to-day operation of the business
3) Prioritized the to-do list with the CEO so as to catch up the launch of 10.10 and Halloween campaigns
4) Trained up the core members on social media content creation, Ad placement, and work reporting
5) Recommended tools and provided training for affiliate outreach
6) Recommended tools and provided advice for future expansion
