Digital Consulting Session with S'way Music Studio
Digital Consulting Session with S'way Music Studio
Background
Referred by Cy Leo, our Founder Ivan Chong got in touch with Ms Sylvia Sun of S'way Music Studio.
Having the site built using wordpress, Sylvia would like to further enhance the workflow for members' registration and ticket purchase for the current website of S'way Music.
As the contract with the website building service provider had come to an end, Sylvia would also like to list and document the current technical issues of the website, so that the staff can later help to prioritize the tasks and solve the urgent ones.
A discovery call had been scheduled between Ivan and Sylvia.
A 2nd follow-up online consulting meeting had been scheduled with the presence of other admin staff of S'way Music.
Needs from Client
Ms Sylvia Sun of S'way Music Studio would like to arrange a digital consulting session with our Founder Ivan Chong, together with the admin staff of S'way Music to see how to further enhance the member registration workflow and the concert purchase workflow.
Solutions and Services Offered
- Arranged Discovery Call with Ms Sylvia Sun of S'way Music Studio
- Wordpress website and WooCommerce configuration review
- Provision of advice on setting up membership renewal auto-reminder and extending the membership validity period to more than 1 year
- Mailchimp account review; provision of advice on digital marketing and mass-mailing to local schools
Website
Summary
After taking a look at the configuration of the website of S'way Music Studio as well as its WooCommerce plugin, our Founder Ivan explained to Sylvia and her admin colleagues that advanced function might be realized via the purchase of appropriate add-on plugin. At this stage, the existing problems of the site were due to the limitation of the standard configuration of certain modules and plugins.
Ivan also provided some advice to the team in order to better manage the website and promotion in the future.
Examples included:
- Regular update of wordpress plugins
- Setting up test cases to check if a change made would affect the other parts of the website
- Extending membership validity period to reduce admin rework and enhance overall user experience
- Whether purchase plugins to unlock extra functionalities to enhance the overall customer experience
- Setting up auto-reminder email when the membership validity is about to expire
- Sending concert information to music teachers and school principals using mass-mailing tool
Testimonial from Client
