Website Revamp Project for KEPLER Instruments
Website Revamp Project for KEPLER Instruments
Background
KEPLER Instruments offers high-end chromatic harmonica for advanced harmonica players.
In order to better promote the new product items and let potential customers better understand the features and pricing of each product, the Founder of KEPLER thus decided to revamp the website to add E-commerce features.
Prior to the website revamp, the ordering of harmonica was processed through an online form on the website, and the payment settlement was all handled by the Founder manually.
Needs from Client
The Founder of KEPLER Instruments wanted to enable the E-Commerce function of its website. He would also like to configure the online payment gateway using PayPal so that future payments from clients could be collected more easily. He reached out to our Founder Ivan hoping to introduce these new features.
Features required include:
- Shopping cart which is natively supported by the website creation tool Squarespace
- Display of product photo
- Display of product information
- Display the audio recording of every product
- Display the price of every product
- Categorize the products
Solutions and Services Offered
- Communicated with client regarding redesign of website architecture
- Research of different shopping cart solutions had been proposed, from free services to paid services.
- After on-site meeting with Founder of KEPLER Instruments, the final decision was to use an upgraded subscription of Squarespace, from Squarespace Personal to Sqaurespace Commerce (Basic)
- Configured every product page, adding the relevant details supplied by the Founder (Product name, Price, Features, Photo, Soundtrack)
- Proposed to use SoundCloud instead of audio file display tool of Squarespace for better user experience
- Created SoundCloud account for KEPLER and uploaded all soundtracks
- Helped client resolve the payment integration issue with PayPal
- Created a sample product to test the payment flow before launch
- Set up tags and categories to enhance the user experience in terms of product display
- Created LinkedIn page for KEPLER Instruments to better promote its products to potential clients
